Increase retries until your default scenario matches the real acceptance rate.
Use case calculator
Calculate AI product video generation cost
Estimate AI product video generation cost for ecommerce, landing pages, and social ads, including retries for product accuracy and visual quality.
Estimated monthly cost$108$4.50 per usable video on RunwayOfficial unit rate ยท Global APIOfficial pricing
Cheapest active estimatePixVerse$32.40 per month with these inputsOfficial pricing
Cost per finished minute$45.00Uses final usable seconds, not every generated attempt
Retry exposure576 sec120 total generations for 24 usable videos
Billable workload900 secRunway API credits cost $0.01 each; Gen-4.5 is 12 credits/sec and Veo 3.1 audio is 40 credits/sec.
Savings vs current cost$0.00Enter a current cost per video to compare monthly savings
Active platformMonthlyPer usable video
PixVerseCheapest active$32.40$1.35Haiper$36.12$1.50Hailuo$41.52$1.73Hunyuan Video$60.05$2.50Wan$61.93$2.58Veo$72.00$3.00Kling AI$89.97$3.75Vidu$90.00$3.75Luma AI$102$4.26RunwaySelected$108$4.50Pika$115$4.81Adobe Firefly$180$7.49Seedance$245$10.21Historical or sunset references
Last updatedMay 27, 2026
Source policyOfficial-source pricing
Ranking policyNo paid ranking changes
Review trailPricing updates
This workflow estimate uses the same cost model as the main calculator, with official pricing links and source-confidence labels shown on the page.
Quick answer
How much does this AI video scenario cost?
For 24 usable videos per month, 6-second clips, 4 retries, and High quality, the lowest active estimate is Veo at $72.00 per month.
Monthly estimate$72.00
Per usable video$3.00
Finished minute$30.00
Use case calculator
Calculate AI product video generation cost
Product videos usually need tighter control than generic clips because the item, colors, packaging, and camera angle have to stay recognizable. Use this calculator to estimate a realistic generation budget before using AI product videos in ads or ecommerce pages.
Default scenario24 usable videos per month
Clip length and retries6s clips with 4 retries each
Quality modeHigh output estimate
Budget signals to model
- Count each accepted product angle or ad variant as a separate usable video, not each prompt attempt.
- Use a higher retry count when the product has text, logos, hands, packaging, or precise shape requirements.
- Budget separately for human review, editing, captions, and rights checks before using the output in paid media.
Workflow notes
- Start from approved product photos or short source clips so the model has a stable visual reference.
- Generate short motion tests before paying for longer clips or premium quality settings.
- Keep rejected outputs in a review log so future prompts avoid the same product distortion patterns.
Related calculators
Compare platforms for this workload
RunwayTeams comparing Runway API models and web subscription valueRunway API credits cost $0.01 each; Gen-4.5 is 12 credits/sec and Veo 3.1 audio is 40 credits/sec.Kling AICreators comparing China and global subscription credit valueOfficial mainland release listed Gold at RMB 66/mo for 660 credits; Kling 3.0 guide lists 720p no-audio at 6 credits/sec, 1080p no-audio at 8 credits/sec, and native audio up to 12 credits/sec.VeoHigh-end video experiments and Google ecosystem workflowsGemini API lists Veo 3.1 Lite video with audio at $0.05/sec for 720p and $0.08/sec for 1080p; Fast at $0.10/sec for 720p, $0.12/sec for 1080p, and $0.30/sec for 4K; Standard at $0.40/sec for 720p/1080p and $0.60/sec for 4K.Luma AIImage-to-video tests and visually polished short clipsLuma's public pricing page lists plan prices and Ray video credit burn, including Ray3.14 text-to-video or image-to-video at 20 credits/sec for 720p and 80 credits/sec for 1080p, but the public page does not expose a stable USD value per credit. The dollar estimate remains a planning placeholder until logged-in billing is checked.
Default scenario cost snapshot
Veo is the lowest active estimate for this setup
This static snapshot uses the page's default workload so searchers can compare monthly cost, cost per usable video, and finished-minute cost before adjusting the interactive calculator.
PlatformMonthly costPer usable videoFinished minutePricing source
Default scenario: 24 usable videos/month, 6s each, 4 retries, High quality.
Pricing sources
Official pricing sources used for this estimate
These source links show where the calculator assumptions for this workload come from. Platforms marked as needing a logged-in check are useful for planning, but should be verified inside the provider account before a paid workflow is scaled.
PlatformSource qualityReviewedPricing basis
RunwayOfficial unit rate2026-05-17Runway API credits cost $0.01 each; Gen-4.5 is 12 credits/sec and Veo 3.1 audio is 40 credits/sec.Kling AINeeds logged-in check2026-05-17Official mainland release listed Gold at RMB 66/mo for 660 credits; Kling 3.0 guide lists 720p no-audio at 6 credits/sec, 1080p no-audio at 8 credits/sec, and native audio up to 12 credits/sec.VeoOfficial unit rate2026-05-26Gemini API lists Veo 3.1 Lite video with audio at $0.05/sec for 720p and $0.08/sec for 1080p; Fast at $0.10/sec for 720p, $0.12/sec for 1080p, and $0.30/sec for 4K; Standard at $0.40/sec for 720p/1080p and $0.60/sec for 4K.Luma AINeeds logged-in check2026-05-21Luma's public pricing page lists plan prices and Ray video credit burn, including Ray3.14 text-to-video or image-to-video at 20 credits/sec for 720p and 80 credits/sec for 1080p, but the public page does not expose a stable USD value per credit. The dollar estimate remains a planning placeholder until logged-in billing is checked.Calculator rankings are based on active availability and cost model assumptions, not paid placement.
Scenarios
Example planning scenarios
Ecommerce hero test12 product clips, 6 seconds each, 4 retries
Product identity errors can make cheap generations unusable.
Approve a small visual direction before producing the full product page set.Paid social product variants24 ad clips/month with multiple hooks
Retry waste grows when hands, packaging, or on-screen text must look correct.
Track accepted clips by product category so future ad budgets are based on real acceptance rates.Landing page motion asset4-6 polished loops for one product page
A few premium clips can be worthwhile if they replace a shoot or help test conversion.
Compare AI cost with the expected value of the landing-page test.Cost drivers
What changes the estimate most?
These cost drivers are specific to this workflow and help separate the platform bill from the production decisions that usually change the final budget.
Start with 4-8 second clips and assemble longer ads from accepted segments.
Use standard quality for direction tests, then high quality for final candidates.
Decision notes
How to use this estimate
- Use this calculator for the AI generation portion of product video work, not full creative production pricing.
- For paid ads, confirm commercial rights and platform policy before scaling output volume.
- If product accuracy is strict, use the retry count as the main risk buffer.
Next calculators
Related cost questions
FAQ
AI Product Video Cost Calculator FAQ
How should I estimate AI product video cost?
Start with the number of usable videos you need each month, multiply by clip length, and add retries for failed or rejected generations. Then compare platforms by quality level and pricing model.
What default scenario does this ai product video cost calculator use?
This page starts with 24 usable videos per month, 6-second clips, 4 retries per usable video, and High quality. You can change those inputs in the calculator.
Which platform is cheapest for this AI product video cost scenario?
Veo is the lowest active estimate for the default scenario on this page at $72.00 per month, or $3.00 per usable video. Recheck the official pricing source before buying because AI video prices and credit rules can change.
Why do retries matter for AI video cost?
Retries matter because most teams pay for generated attempts, not only final clips. Cost per usable video is usually higher than the provider's raw per-second or credit price.